8 Tips to Boost Small Business Digital Marketing Success

April 29, 2021
Ian Griffiths
Digital World

Help your small business succeed online. Start using these 8 digital marketing tips for your business. #4 and #8 are our favourites!

Simple ways to grow a small business online.

Introduction


A small business owner? It’s best to stay on your toes when it comes to digital marketing, especially when you consider the sheer pace at which the internet space is evolving in 2021. And we know, it’s not easy when you have to do that on top of managing a fully-fledged business. 


We wanted to share powerful tips that can help the digital marketing within a small business generate better results with just a little more effort.


How can a small business become successful online?

Small businesses can rely on a few time-tested digital marketing tactics like addressing their website issues, targeting mobile users, blogging, and creating more social media content. Keep reading because there’s so much more you should know.

1. Come up with a plan


Digital marketing has many moving parts and keeping track of them can quickly exhaust small business owners. 


From managing several digital marketing channels, through to creating campaigns to continually develop content, not forgetting the tracking of results, there’s so much to monitor.


Create a digital marketing strategy. 


Work from top to bottom and use this step-by-step guide to create a solid digital marketing plan:

  • Do SWOT analysis
  • Strengths, Weaknesses, Opportunities, and Threats. Check out this free SWOT tool and template, it’s free, get started.
  • Identify your marketing goals
  • Create an ideal customer profile. You’ll find people talking about avatars, it’s your ideal customer or client. How old are they? What’s their gender? Where are they based? Occupation? Salary? Don’t stop, keep breaking it down, the more refined, the more return. If you’re struggling, download our Avatar Template for free below.
  • Evaluate your existing marketing channels
  • Define the marketing strategy
  • Define your performance metrics


These tactics will help you establish a strong foundation for all the digital marketing campaigns you’ll run in the future.

2. Leverage a launchpad


Don’t want to work hard on creating a plan? Although we recommend not procrastinating on it, there’s another way you can approach digital marketing. Closely monitor your competitors’ marketing campaigns.


Should you copy your competitors?

“If your competitors start copying you, then you are doing something right”. 
  • Jay Bear - Business Growth Expert


If you’re not at the top of the market, copy, learn, and do it better!

Small businesses can shortlist competitors that are doing extremely well online. These competitors should be probed to find out why exactly their online marketing campaigns perform.


Once you have the results, apply the research on your digital marketing campaigns too! The idea is to put similar strategies to use in your own small business, giving you a proven launchpad to build on.

3. Focus on mobile marketing


Get your target audience on board, especially the ones that are dominantly mobile users. Focus on developing digital marketing campaigns for mobile users since they are using their smartphones almost 40 percent of the time they are online,


Most of the mobile usage is on mobile applications, searching the web, and on social media. Therefore, it makes sense to connect with them exactly where they can be found. You can use the following mobile marketing strategies to focus on mobile users:

  • App-based marketing
  • In-game mobile marketing
  • QR codes
  • Location-based marketing
  • Mobile search ads
  • Mobile image ads
  • SMS marketing


Mobile marketing can effectively help you optimise for local intent, getting you closer to your target audience. 


Pro Tip:

Use clear and concise language in your mobile marketing campaigns since users are browsing on the small screen.


4. Create more video content


Video-driven online marketing campaigns leverage the powerful trio of power, reach, and access, it drives highly targeted traffic to your small business. With 85 percent of internet users consuming video content daily, it makes a perfect online marketing strategy in 2021.


Here are the different types of video content that you can create in 2021:

  • Explainer videos
  • Product demonstration
  • Company culture videos
  • Behind-the-scenes video
  • Customer testimonial videos
  • Short-form videos


But why should you invest in video? Video content is able to communicate and engage the audience and trigger emotional responses. Creating a landing page with video on your website can experience a conversion rate of up to 80 percent!


5. Make social media more social


Cute cat video? No thanks. As a small business owner you can use social media to actively engage with a target audience and participate in the conversation happening around their industry.

  1. Prioritise replying to comments, minimising the chance of the customer losing interest.
  2. Add value to the comment section by posting valuable content in niche-specific groups.


This will not only give you a great opportunity to drive engagement for your social media pages, but will also help you listen to your target audience. It will immensely help you improve your products and services!

6. Apply SEO tactics to rank higher


Are you looking for marketing campaigns that can deliver long-lasting results? Then you will definitely want to know how we have been helping small business owners grow their business manifold using Search Engine Optimisation (SEO).


This digital marketing strategy requires patience and technical skills that can help your website rank higher than your competitors. However, the skills will only work when put to use in the right areas of your online presence.


How to rank higher on the Web?

Google, Bing, and others want to make the web as user friendly as possible. SEO is all about user experience, so speed your website up, create good content, continue to keep the pages fresh, ensure the website code remains strong, and keep it mobile responsive!


7. Invest in blogging


Want to make the most out of SEO? Start blogging in 2021. Create a blog section on your official website and start publishing informative content just like we do on our blog page.


Here’s a list of ideas you can use for your blog:

  • Listicles
  • How-to’s and tutorials
  • Checklists
  • Industry news
  • Current events
  • Case studies


If you don’t know how to write yourself, or don't have the time, you can always go ahead and hire our copywriters! With content creation being such a fundamental part of SEO, Inspired Works has it covered.. 


8. Outsource to manage business

Outsource Digital Marketing


As mentioned earlier, managing a small business can be tough, especially if you haven’t got an infrastructure covering singular disciplines in your business. Managing the different operations and making sure your business continues to work like a machine is a challenge, especially during 2021.


Managing online marketing campaigns yourself on top of the day-to-day activities is simply not an ideal way to approach digital marketing.


How to effectively manage digital marketing in a small business?

Outsource! Find reputable online marketing companies in and around your small business and connect with them to drive better results from digital marketing.


Firms such as Inspired Works can position themselves inside your business, providing professional advice, guidance, and results, without the need to go through the often agonising recruitment of a new employee.


Keep Reading!


There you have it. Some of the best small business digital marketing tactics that can help you grow online in 2021. In summary, draft a solid plan, made better by doing extensive competitor research and further applying the other time-tested strategies.


I hope you enjoyed this post.



Thanks for reading, let us know what you think...

Author

Ian Griffiths

Ian Griffiths

Years spent in Sales, Business Consultancy, and Digital Marketing led to the founding of Inspired Works.

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