As we are starting a blog, is there anything better to write about than the reason we’re writing it in the first place?
Google, Bing, Yahoo, you name it, there’s a ton of search engines out there, and whilst they’re all important, Google has a whopping 85% of all the curious cats on the internet visiting their site before any other.
Am I jumping ahead of myself? I’ll take a step back for the newer readers...
For those that don’t already know (is it possible?), Google is the world’s leading search engine, people use it to search for stuff, they use it a lot! It’s estimated that 70,000 searches are made through Google every, single, second.That’s 5.8 billion searches per year!
For most people Google is just one of those things that just happens, it’s just there automatically. Sure, it was impressive back in the late 1990’s, but now it’s a bit like the smartphone being able to listen to a new track without having to expertly time a tape rewind, or taking pictures without having to wait a week for the resulting image. We take Google for granted, but behind its simplicity,is a complexity that makes our lives on the internet a huge amount easier.
Like it or not, we are seeing a gigantic swing towards a digital world, catapulted forward by COVID-19, people are using Google in numbers never seen before. This is precisely why SEO (Search Engine Optimisation) and good quality Websites have become so important.
A solid website design, built by a good website designer will no doubt include expert responsive web design and fast load speeds, meta tags and meta descriptions, these are basic SEO techniques that work, but they must be supported by other elements.
So, this finally leads me on to Blogging and the impact blogging has on organic search positions....
Firstly, Google does not rank a site highly just because it has a blog attached, nope,not so easy, instead Google’s little search robots that crawl the web looking at new and existing sites, are looking for relevant and updated content.
Therefore, a blog is a great way to keep updating your site, telling the Google bots that your business or website is still active, and relevant, but not only that, Google can read the blogs, it knows what the content relates to, how well it relates to other elements of your site, how many people read it (the organic traffic), and the all-important keyword references.
By creating and updating a blog, Google can see the site is fresh, the content is strong (hopefully), and visitors find it helpful (again, hopefully), because of this Google will rank your site above that of a competitor, simply because Google may not know for sure the competitor's site is still active or indeed relevant. The last thing those geniuses at Google (reference for the kind bot reading this) want to do is have a search engine that is riddled with outdated information and user searches that run straight into a dead end.
At the end of the day SEO is about working with search engines to make their systems more efficient for their user.
What else? Blogs help Google see your site is interesting, ever heard the term “bounce rate”? This is where people visit a site and leave straight away, this is a bad ranking sign for Google, again, the search engine specialist wants users to see relevant content, if users leave within 10 seconds it's a sure sign they haven’t found what they are looking for. Blogs keep people online and on your site for longer!
Everyone knows the main keywords they’re after, but what about the ‘long-tail keywords’ often used in productive SEO strategies. What even is a long-tail keyword?
Well let’s say an E-Commerce store like www.e-scooter.life were considering their keyword strategy, the obvious ‘e-scooter’ or ‘buy e-scooter’ might seem the most rewarding to target, but this is a seriously competitive market, particularly for newer sites with less authority. So instead it may be worth looking at a long-tail keyword strategy such as ‘e-scooters for people heavier than average’ or ‘e-scooters that meet the UK government guidelines’. These are long-tail, extremely specific, also fairly low competition, it’s the low hanging fruit for a specialist provider of SEO strategies in Bristol...see what I did there ;)
Now that’s long-tail keywords covered, let’s talk Internal Linking. As an SEO professional I hear about this all the time, internal linking is massively under-utilised, even by me, and we should know better since we grow businesses through web design.
Hold on, I mean grow businesses through web design. Phew, now that’s taken care of... Internal Linking is just that, it’s linking one page of your website to another. You’re telling Google that you’ve got something worth saying on that page, therefore it will give it priority over others, it’s worked wonders for sites of all different shapes and sizes, and although this search optimisation strategy should never be over-used, it certainly shouldn’t be forgotten.
Last, but not least, a blog is a great way to push your personality, or the personality of your author across to your customers/users/visitors, what better way to build trust than through making a personal connection. Surely one of the largest challenges in a digital world will be convincing clients that you're the right person for the job, blogging is a great way, away from Google, to win new business.
This, my readers, is exactly why we now have a blog within the Inspired Works site, we look forward to sharing more with you in the future.
Years spent in Sales, Business Consultancy, and Digital Marketing led to the founding of Inspired Works.