Three ways you can optimise your content.

January 12, 2021
Sandy Benny
The Web Explained

Content creation is among the important tasks for any digital business. Here we look at three basic ways to optimise that content.

Why brand content creation is the future and three ways you can optimise your content.


Content creation is all about generating innovative ideas that appeal to your client's persona, making the decision on which medium you want the content to broadcast, formalising strategic methodologies and finally the production. Often, content creation processes are comprised of rounds of edits with other stakeholders before the actual content is ready to be published. The significance of content creation becomes more apparent when looking at the role it plays in helping your business, particularly helping your website be found through SEO.


As per Tech Client, content creation is also up there as the most efficient SEO technique.


Perhaps you have a new website, the more content you have on this website, the more pages a search engine must index and show to consumers in their search engine results. This will eventually generate potential visitors and/or sales.

A brand's content creation is the ultimate inbound digital marketing methodology. With the advent of digitalisation, content marketing continues to become more personalised in order to stand out in a crowded market.


Your content must be agile, alert, smart, and adaptive to updated trends. When you draft content, you are providing free and important information to your targeted audience while attracting potential buyers to your website, retaining existing customers, and all done through quality engagement.


Creating content for a brand also generates major ROI, just as these content marketing stats illustrate:

·       Content marketing nowadays generates 3X more leads thantraditional marketing and costs 62% less. The rate is expected to rise in the future however.

·       SMEs that utilise content creating strategies are able to generate 126% more leads than others.

·       Companies that blog receive 97% more links to their website.

·       Brands that publish a high number of blog posts each month are able to get 3.5x more traffic than those who upload minimal content.

Content is SEO

Three ways you can optimise your content.


By optimising your web content, you increase your site's reach to the audience who enter keywords associated with your business or service via search engines. It may seem complicated, but it isn’t; the following are three ways by which you can optimise your content.


1. Focus on keywords


Optimising your content for keywords does not mean incorporating as many keywords as possible. This can negatively impact your SEO due to the capability of search engines when detecting keyword stuffing. A side from that, it's not logical and doesn't make for a good reader experience — a priority that affects your ranking factor is how you're answering the intent of your audience.

That's why you should incorporate keywords into your content in away that feels natural. A rule of thumb is to focus on one or two long-tail keywords in each blog post. Long-tail keywords are typically question-based keywords that are responsible for keeping your post focused on your web consumers' specific goals.

keyword definition

2. Make your content mobile-friendly.


The Internet nowadays has more mobile user traffic than that of desktop. For all the valuable searches being done on mobile, Google prioritises to display the mobile-friendly results first. You can make your content mobile-friendly by using responsive design. A major advantage here is that web-pages responsive to mobile devices allow blog posts to have one URL rather than two — each for desktop and mobile. One way this helps your blog's SEO is due to inbound URL links that come back to your website not being divided among separate URLs. This enables you to centralise the SEO power you gain from these links, helping search engines recognise your post's value before ranking it accordingly.

3. Optimise the Meta description.


A Meta description is the additional text body that appears in the SERPs allowing viewers to know what your link is about. A meta description gives your audience information relating to what the page contains, and ultimately the relevance for their search querry, giving the visitor an informed decision to click, or not to click.


The length of this Meta description is now lengthier than it once was — now it is around 300 characters, giving the reader a greater insight into what each result will show them. A Meta description should also include those long-tail keywords, as when they are identified in the description the keywords will be bolded, a sure way for Google to help a searcher quickly identify the relevant site for their search term and result.


As Google becomes ever more advanced,so do the techniques of SEO. The increasing needs of businesses to be organically found online has meant that optimising content is now a fundamental part of the digital marketing services offered by Inspired Works.

Thanks for reading, let us know what you think...


Sandy Benny

Sandy Benny

An aspiring digital marketer, Sandy's skill set in social media and content marketing is reflected through her articulate and creative writing.

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