Winning in Branding with YOUGO Taxi

YOUGO Taxi - Welcome to the market

YOUGO is an innovative taxi app / ride hailing provider based in South West, UK. Launched in Taunton, Somerset in 2019, Yougo have since expanded into Exeter, with a view to provide solutions to riders in North Somerset, Taunton, Gloucester, Cheltenham and Exeter within 2020.

A modern logo, brand, and uniformed marketing materials to open a new market and build the company's first impression.

Complete brand creation from initial draft, to full market integration.

The first elements of creating a brand are often the most exciting, Yougo wanted clear imagery, but wanted to keep the design unique from the typical taxi sector approach. The target was set, build a clear logo, brand, and marketing pack that screamed Taxi & App, without literally spelling it out.

LOGO CONCEPT

Logo Design

Our Final Logo

Clear design, 2D format, including the Taxi to represent the service, as well as the Pin to link the logo to a map led mobile or tablet application.

We added a splash of colour to the Pin, this gave us the opportunity to help the brand stand out, but also push the 'Green' side to the businesses corporate 'Plant a Tree' concept.

PRINTED SIGNAGE

Logo Design

The best way to get word around.

Simply adding the Google Play and App Store Logos enabled us to build a campaign that fits within the description and guidelines of all Local Authorities.

ANIMATED VERSION

Logo Animation

Building customer engagement through an animated Logo development project.

We wanted to push the application through a short GIF, an animated logo to use in Social Media.

We purposely did not included people, deciding in favour of a cleaner and less cluttered approach. The different colour Pins relate to Yougo's future concept of colours representing services, and the combining of those Pins into one Taxi represents a driver of many passengers.

CORPORATE BROCHURE

A series of three corporate brochures designed and content written in-house, Inspired Works researched the market to bring a compelling and informative read to the Corporate Clients, Drivers, and Passengers.

Corporate Brochure

FLYER AND MARKETING

Flyer and Leaflet Design

An offline campaign to capture local residents.

Over 1000 flyers have been distributed across Taunton homes. The concepts shown include a branded pairing, keeping uniformity in design across Flyers to Passengers and Flyers to Drivers.