YOUGO is an innovative taxi app / ride hailing provider based in South West, UK. Launched in Taunton, Somerset in 2019, Yougo have since expanded into Exeter, with a view to provide solutions to riders in North Somerset, Taunton, Gloucester, Cheltenham and Exeter within 2020.
A modern logo, brand, and uniformed marketing materials to open a new market and build the company's first impression.
The first elements of creating a brand are often the most exciting, Yougo wanted clear imagery, but wanted to keep the design unique from the typical taxi sector approach. The target was set, build a clear logo, brand, and marketing pack that screamed Taxi & App, without literally spelling it out.
Clear design, 2D format, including the Taxi to represent the service, as well as the Pin to link the logo to a map led mobile or tablet application.
We added a splash of colour to the Pin, this gave us the opportunity to help the brand stand out, but also push the 'Green' side to the businesses corporate 'Plant a Tree' concept.
Simply adding the Google Play and App Store Logos enabled us to build a campaign that fits within the description and guidelines of all Local Authorities.
We wanted to push the application through a short GIF, an animated logo to use in Social Media.
We purposely did not included people, deciding in favour of a cleaner and less cluttered approach. The different colour Pins relate to Yougo's future concept of colours representing services, and the combining of those Pins into one Taxi represents a driver of many passengers.
A series of three corporate brochures designed and content written in-house, Inspired Works researched the market to bring a compelling and informative read to the Corporate Clients, Drivers, and Passengers.
FLYER AND MARKETING
Over 1000 flyers have been distributed across Taunton homes. The concepts shown include a branded pairing, keeping uniformity in design across Flyers to Passengers and Flyers to Drivers.
A new website to follow YOUGO's first year of trading was called on. Our task, to reflect the changes in the company's operational model, geographic locations and aspirations for growth.
We built the new website using Wordpress, with a design capturing the company's intention to be clean and concise, with minimal fuss and the primary colours of White, Green and Black being respected.